Prahaar: The Untold Story of Ujjwal Nikam is a biographical courtroom drama that brings a powerful real-life story to the screen. Perridot Media contributed to the film's digital music promotion through two tracks, Mumbai Sapno Ka Samandar and Tujh Mein Basi Meri Jaan. Using creative social media marketing, engaging content formats, and music-led storytelling, our campaign approach focused on connecting the film's music with wider audiences and strengthening its digital presence.
Mumbai Sapno Ka Samandar is a high-energy rap anthem from Prahaar: The Untold Story of Ujjwal Nikam, featuring Emiway Bantai and Sunidhi Chauhan in her rap debut. The campaign brought the track into trending conversations through viral Bigg Boss moments, Rajkummar Rao's cinematic scenes, and creative Instagram edits. By combining music, memes, and pop culture, Perridot Media amplified the song's digital presence, generating 9M+ views and 490K engagements
MERI JAAN
