[01]
INTRODUCTION
Introduction
Dhak Dhak Reloaded brought a fresh twist to an iconic musical experience by combining nostalgic melodies with modern beats and rap elements to connect with Gen Z audiences. The campaign celebrated Madhuri Dixit's timeless appeal while introducing the track to a new generation through engaging social media content. By blending nostalgia with contemporary digital trends, the campaign aimed to make the classic feel relevant, exciting, and shareable.
Year
2026
Client
T-Series
Campaign
Dhak Dhak Reloaded – Maa Behan
Services
Meme Marketing & Social Media Marketing
[02]
OVER VIEW
Challenges & Opportunities
Perridot Media executed a creative social media marketing campaign focused on Instagram meme pages, celebrity edits, dance content, and trending formats. By pairing the song with iconic Madhuri Dixit moments and humorous scenes from Netflix's Maa Behan, the campaign encouraged organic reach, audience engagement, and cross-generational conversations. The campaign achieved 6.20 million views and 250K engagements, demonstrating the impact of trend-driven content, cultural relevance, and strategic social media promotion.
[04]
Other Works
Other Works
FRAMES- Marathi ZEE5 Original
ALLEN- DHONI Podcast
WAR 2
BHABHI JI GHAR PAR HAIN- MOVIE
DHAMAAL 4
MF GABRU
COINSWITCH
Prahaar
Vantara
