Prahaar

[01]
INTRODUCTION
Introduction

Prahaar: The Untold Story of Ujjwal Nikam is a biographical courtroom drama that brings a powerful real-life story to the screen. Perridot Media contributed to the film's digital music promotion through two tracks, Mumbai Sapno Ka Samandar and Tujh Mein Basi Meri Jaan. Using creative social media marketing, engaging content formats, and music-led storytelling, our campaign approach focused on connecting the film's music with wider audiences and strengthening its digital presence.

Year
2024
Brand
T-series
Category
 Music Marketing
Services
Social Media Marketing
[02]
OVER VIEW
MUMBAI  SAPNO KA  SAMANDAR

Mumbai Sapno Ka Samandar is a high-energy rap anthem from Prahaar: The Untold Story of Ujjwal Nikam, featuring Emiway Bantai and Sunidhi Chauhan in her rap debut. The campaign brought the track into trending conversations through viral Bigg Boss moments, Rajkummar Rao's cinematic scenes, and creative Instagram edits. By combining music, memes, and pop culture, Perridot Media amplified the song's digital presence, generating 9M+ views and 490K engagements

TUJH MEIN BASI
MERI JAAN
[03]
DETAILS

Tujh Mein Basi Meri Jaan is a song from Prahaar that brings an emotional dimension to the film's musical identity. The campaign section highlights the song as a separate music promotion project, focusing on its cinematic appeal and potential to connect with audiences through engaging social media content. Creative storytelling and visually compelling edits can help bring the song closer to music lovers and film audiences.

[04]
Other Works
Other Works

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